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Welcome Arkansas Trial Lawyers

Through a combination of demographic and topical research, and the application of cultural and psychoanalytic insights,  MCTC formulates strategies that inform and influence legal strategy, from pre-trial preparation through deliberations.

McMath Trial Consultants has been providing innovative and effective trial consultations since 1982. MC Visit the MCTC site by clicking the button below. 


To utilize expertise in psychology, law, cultural anthropology, behavioral sciences and strategic communications to build case strategies that include juror profiles and case analysis along with the implementation of research to  help inform attorney strategic decisions. 

case Analysis

Pre trial research will determine the psychological and legal issues of a case, and will contribute to the constructing of a case analysis that draws on the aforementioned areas to determine a communications strategy. The case analysis will provide a framework through which the case is presented to the jury.

Voir dire

The voir dire is the most important part of trial, preparation for this moment begins early on with the development of a case theme and a juror profile.
Jury consultants assist lawyers in the development of a voir dire strategy that is designed to determine the types of jurors that will jeopardize or support the desired outcome. Guidance during the voir dire process is provided to the attorney by providing feedback in determining strikes. 


Mock trials 

In some instances, further pretrial research is warranted. This research is designed to assist with case assessment and trial strategy.  Full-scale trial simulations or scaled-down mock trials are offered to further insight into attitude surrounding a case. 

Focus Groups

Focus groups are designed to elicit information from a large number of people who demographically match the jury pool from which actual jurors will be drawn. A focus group differs from a mock trial in that the focus group does not test the depth of a case, but rather allows for discussion to take place regarding issues about the case. 

Witness preparation

Witness performance is an essential, but often overlooked, part of preparing for trial. Jurors look for clues on how to judge witnesses and how much weight to accord their testimony. The presentation-effectiveness of a witness can enhance jurors’ receptivity to facts, claims, and evidence or seriously undermine jurors’ perceptions, for example, by misdirecting jurors to focus on the negative characteristics of the witness that emerge under the stress and strain of courtroom testimony or a videotaped deposition.


Different types of surveys, including digital, phone, mail and more can be developed and targeted to the community where the jury pool will be drawn from. Information from surveys can be essential to determining community attitude on key issues or if a change of venue is in order.  

What you need we can provide

We are ready to tailor our services and expertise to your needs and budget. While no one can dispute the talent and dedication of the legal teams, combining legal expertise with psychological insights and communications strategy, allows for data driven decision making and a more wholistic perspective of the key issues and the jury's reactions to them. 

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