General Marketing Strategy
Determining the right course of action to take with your marketing dollars can be stressful. With a background in marketing strategy development, We can take your budget, your goals, and your potential to a new and organized level. Once your marketing strategy has been written, we offer training sessions to help you implement and monitor the success of your strategy.
Goal
To empower clients to effectively communicate and engage with target audiences through relevant messaging, content and platforms.
Strategy
Utilizing demographic and hard data combined with industry research, we will determine your target audiences and generate personas that reflect them. After personas have been created, we will develop a strategy that may include messaging, content, and platform guidance. Once a strategy has been designed, we offer training to your team on how to monitor the implementation and success of your strategy.
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Get the word out
Marketing is most effective when messaging is developed with specific target audiences in mind. Once messaging is created, knowing what forms of content audiences prefer, and what platforms each target audience utilizes, will determine the extent to which your audience engages with your content.
Training
It is important to us that once strategies are completed, that your team has the knowledge necessary to implement and monitor the success of your strategy. We offer several training plans to assist with in depth reviews and education of various platforms and practices.