Hispanic Marketing Strategy
As the Hispanic and Spanish- speaking populations continue to grow and become more influential and engaged consumers, it is imperative for brands, politicians, governments, and communities to make a more concerted effort to engage and interact with these audiences. Through research, data collection, and unique cultural insight, paired with transcreative services and relationship building within the Hispanic community, let us help you develop a strategy for your industry that intrigues and engages the Hispanic community.
Goal
To empower clients to effectively communicate with and engage Hispanic audiences through relevant messaging, driven by data collected through research, surveys, focus groups, and conferences.
Challenge
The Hispanic populations in Arkansas and in the United States are made up of several different groups of people. Not only are they from various countries, creating a melting pot of cultures, but they are also ethnically diverse, with similar yet distinct backgrounds, further separated by degree of education, socio-economic status, generational differences, and varying degrees of assimilation to
American culture and society.
Cultural Consulting
Allow us to make a comprehensive assessment and evaluation of the demographic and cultural composition of audiences from different backgrounds to ensure your strategy and messaging is appropriate and effective when among diverse communities.
Transcreation
Transcreation is a lot more than accurate translation. It requires researching the demographic composition of your specific target market, analyzing the culture and language, and ultimately providing guidance to you as a client, ensuring your campaign utilizes all possible cultural connectors to engage the desired audience.
Transcreation ensures
the different elements that make up your content such as style, tone, idioms, or analogies, are tailored to a specific market and are also fully consistent with your campaign message and brand image.